NARS

Anti-luxurians

Communities

Anti-luxurians

Purist athletics gear, technology-driven fashion and brand subversion are the new cornerstones that represent a multifaceted future luxury consum...
Anti-luxurians : Fashion : Anti-authenticity
Autumn/Winter 2016 Beauty Trends Overview

Big Ideas

Autumn/Winter 2016 Beauty Trends Overview

LS:N Global reveals the defining moments in beauty for autumn/winter 2016 from New York, Milan, London and Paris.
Beauty : Makeup : Hairstyle
Twisted fantasy

News

Twisted fantasy

New York – Celebrating its latest collaboration, beauty brand NAR's new film draws on the darker side of beauty.
NARS : Steven Klein : Cosmetics
New Beauty Consumers

Communities

New Beauty Consumers

Beauty, it is often said, is in the eye of the beholder. For five key consumer tribes with very different views about global beauty, this saying ...
Grooming : Consumer Behaviour : Beauty Routines
Social Media Market

Markets

Social Media Market

Social media is a bustling landscape of fads and forgotten apps, and has changed the way we communicate. Consequently, it has become more pivotal t...
Social Media : Facebook : Instagram
Tweet to win

News

Tweet to win

New York – NARS recently launched a tweet to win competition with a twist.
NARS : Social Media : Creative Phy-gital
Louis Desazars: Hyper-bespoke beauty

Viewpoints

Louis Desazars: Hyper-bespoke beauty

Consumers want hyper-individualised offers, says Louis Desazars, CEO of NARS Cosmetics.
Louis Desazars : NARS : Customisation
Boomer beauty

Big Ideas

Boomer beauty

UK – The cosmetics industry in Britain has experienced a surge in sales among Baby Boomer women, according to a study by beauty e-commerce site Esc...
Boomer Beauty : Cosmetics : Flat-Age Beauty
Sexy-genarians to model for beauty ad campaigns

Big Ideas

Sexy-genarians to model for beauty ad campaigns

Two sexagenarian actresses headline campaigns for high-profile beauty brands
NARS : Marc Jacobs : Reality Check Branding
FABs

Communities

FABs

Today’s FABs – 50-plus affluent businesswomen and professionals – were born into a time of unprecedented economic growth and new-found peace. These...
FABs : Luxury : Baby Boomers
Snapchat Marketing

Micro Trends

Snapchat Marketing

Most brands aim to create marketing campaigns that leave a lasting impression. But now some brands are turning to the blink-and-you’ll-miss-it medi...
Twitter : Acura : MTV UK
Loading...
You have 3 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN