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NARS
Communities
Anti-luxurians
Purist athletics gear, technology-driven fashion and brand subversion are the new cornerstones that represent a multifaceted future luxury consum...
Anti-luxurians
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Fashion
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Anti-authenticity
Big Ideas
Autumn/Winter 2016 Beauty Trends Overview
LS:N Global reveals the defining moments in beauty for autumn/winter 2016 from New York, Milan, London and Paris.
Beauty
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Makeup
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Hairstyle
News
Twisted fantasy
New York – Celebrating its latest collaboration, beauty brand NAR's new film draws on the darker side of beauty.
NARS
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Steven Klein
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Cosmetics
Communities
New Beauty Consumers
Beauty, it is often said, is in the eye of the beholder. For five key consumer tribes with very different views about global beauty, this saying ...
Grooming
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Consumer Behaviour
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Beauty Routines
Markets
Social Media Market
Social media is a bustling landscape of fads and forgotten apps, and has changed the way we communicate. Consequently, it has become more pivotal t...
Social Media
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Facebook
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Instagram
News
Tweet to win
New York – NARS recently launched a tweet to win competition with a twist.
NARS
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Social Media
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Creative Phy-gital
Viewpoints
Louis Desazars: Hyper-bespoke beauty
Consumers want hyper-individualised offers, says Louis Desazars, CEO of NARS Cosmetics.
Louis Desazars
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NARS
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Customisation
Big Ideas
Boomer beauty
UK – The cosmetics industry in Britain has experienced a surge in sales among Baby Boomer women, according to a study by beauty e-commerce site Esc...
Boomer Beauty
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Cosmetics
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Flat-Age Beauty
Big Ideas
Sexy-genarians to model for beauty ad campaigns
Two sexagenarian actresses headline campaigns for high-profile beauty brands
NARS
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Marc Jacobs
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Reality Check Branding
Communities
FABs
Today’s FABs – 50-plus affluent businesswomen and professionals – were born into a time of unprecedented economic growth and new-found peace. These...
FABs
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Luxury
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Baby Boomers
Micro Trends
Snapchat Marketing
Most brands aim to create marketing campaigns that leave a lasting impression. But now some brands are turning to the blink-and-you’ll-miss-it medi...
Twitter
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Acura
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MTV UK
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