Pop culture

Decolonised Cowboy Core

Micro Trends

Decolonised Cowboy Core

From music to the catwalk and cinema screens, Black and Indigenous artists are finding inspiration in their cowboy heritage like never before, adva...

Pop Culture : Fashion : Media

Foresight Friday: Dan Hastings, deputy foresight editor

News

Foresight Friday: Dan Hastings, deputy foresight editor

This week, deputy foresight editor Dan Hastings tackles the French early parliamentary elections, the business of Taylor Swift and the song Espresso.

Foresight : Foresight Friday : Elections

Stat: Spending by European streamers to exceed that of traditional broadcasters

News

Stat: Spending by European streamers to exceed that of traditional broadcasters

Spending by subscription video-on-demand (SVOD) platforms in Europe’s major tv markets is projected to reach £8.4bn ($10.7bn, €10bn) by the end of ...

Media : Pop Culture : Streaming

Cannes Lions 2024 daily recap: Re-evaluating the power of brands

News

Cannes Lions 2024 daily recap: Re-evaluating the power of brands

At the 2023 edition of Cannes Lions, marketing professor Scott Galloway proclaimed: ‘The era of brand is over.’ This sweeping statement became the ...

Cannes Lions 2024 : Cannes Lions : Advertising

Cannes Lions 2024 daily recap: Reddit’s recipe for authenticity

News

Cannes Lions 2024 daily recap: Reddit’s recipe for authenticity

Cannes Lions, the premier advertising and marketing festival, has returned to Le Palais des Festivals et des Congrès for its 71st edition.

Cannes Lions 2024 : Advertising : Creativity

Stat: Decline in sex and nudity in top films highlights Gen Z’s changing media preferences

News

Stat: Decline in sex and nudity in top films highlights Gen Z’s changing media preferences

The prevalence of sex and nudity in top-grossing American films has declined significantly since 2000, according to new research by film data analy...

Pop Culture : Media : Sexual Wellness

Twitch live-streams are becoming young people’s go-to news source

News

Twitch live-streams are becoming young people’s go-to news source

Professional live-streamers are offering an alternative news source for disaffected young people amid student protests on college campuses across t...

Media : Pop Culture : Society

Stat: Families are looking to the silver screen for travel inspiration

News

Stat: Families are looking to the silver screen for travel inspiration

According to new research by digital travel platform Booking.com, families across the globe are taking inspiration from popular culture and media f...

Travel : Food : Media

Penguin Random House Canada transforms bedtime stories into immersive experiences

News

Penguin Random House Canada transforms bedtime stories into immersive experiences

Canadian publishing company Penguin Random House Canada, in collaboration with creative agency Rethink, has unveiled a ground-breaking smart home a...

Youth : Technology : Pop Culture

Airbnb is offering unique stays in pop-culture marvels

News

Airbnb is offering unique stays in pop-culture marvels

Airbnb has launched its Icons programme, offering a curated selection of unique experiences.

Travel : Pop Culture : Entertainment

YouTube’s Multiview feature amplifies Coachella festival experience

News

YouTube’s Multiview feature amplifies Coachella festival experience

YouTube’s Multiview feature will now extend its reach to the Coachella Valley Music and Arts Festival.

Entertaintment : Music : Pop Culture

McDonald’s Canada drops nostalgic menu and music with Lil Yachty

News

McDonald’s Canada drops nostalgic menu and music with Lil Yachty

In a bid to harmonise the past with the present, McDonald’s Canada has unveiled the Menu Song Remix, a modern take on a classic jingle that has res...

Nostalgia : McDonald's : Food & Drink

Stat: Influencer marketing brings greater ROI than traditional digital ads

News

Stat: Influencer marketing brings greater ROI than traditional digital ads

Brands and agencies are shifting their marketing strategies towards creator-driven content, with a March 2024 Influencer Marketing Trends Report by...

Advertising : Content Creator : Influencers

VR horror series The Faceless Lady makes debut on Meta Horizon Worlds

News

VR horror series The Faceless Lady makes debut on Meta Horizon Worlds

Unveiled in April 2024, The Faceless Lady is a ground-breaking stereoscopic 3D VR horror series set to send shivers down viewers’ spines.

VR : Technology : Entertainment

Curated Clutter

Micro Trends

Curated Clutter

Culture is experiencing a move from clean to cluttered, but this consumer shift is not just about aesthetics.

Fashion : Pop Culture : Marketing

Stat: Young Americans crave originality in streaming content

News

Stat: Young Americans crave originality in streaming content

A recent survey by streaming platform Tubi reveals a significant shift in the preferences of young American viewers.

Youth : Pop-culture & Media : Society

Communities

Women Who Play

As gaming continues its advance as a key tool for consumer engagement, women gamers are now demanding their share of the spotlight.

Future Of Gaming : Avatar Customisation : Women Empowerment

Stat: Anime’s popularity among American Gen Z reaches a historical high

News

Stat: Anime’s popularity among American Gen Z reaches a historical high

In a new report published in January 2024, Polygon revealed that anime’s popularity is growing among US-based Gen Z like never before.

Pop Culture : Media : Youth

Margot Robbie and Barbie upgrade merchandise with World Tour book

News

Margot Robbie and Barbie upgrade merchandise with World Tour book

Margot Robbie, the star and producer of the Barbie-themed blockbuster film, has collaborated with her stylist Andrew Mukamal to create an exclusive...

Pop Culture : Media : Fashion

Big Ideas

Brand Innovation Debrief: Elf Beauty

In 2023, Elf Beauty secured its position as Gen Z’s cosmetics brand of choice. From duping Dior to capitalising on Jennifer Coolidge’s rebounded ce...

Beauty : Gen Z : E.l.f Beauty

Future Forecast 2024: Pop Culture & Media

Micro Trends

Future Forecast 2024: Pop Culture & Media

A saturated media environment has left consumers tired of old news formats. Instead, they want new forms of stimulation and entertainment that can ...

Media : Pop Culture : Entertainment

The Big Idea: Snap’s Retail Play

News

The Big Idea: Snap’s Retail Play

Facing stiff competition in the social media market, Snapchat’s developer is bringing its expertise in augmented reality to advertisers, online sto...

Snap Inc : Ar : Retail

The Campaign: Adidas Rivalry turns to ballroom and breakdancing in new ad

News

The Campaign: Adidas Rivalry turns to ballroom and breakdancing in new ad

In a strategic and timely move that transcends mere sportswear marketing, Adidas Rivalry has used the realms of ballroom and breakdance battles to ...

Adidas : Advertising : LGBTQ+

The Trend: Danse Macabre

News

The Trend: Danse Macabre

Taking dark humour to the next level, Gen Z are using death as a day-to-day source of cringe comedy – but also relatability.

Pop Culture : Media : Gen Zalpha

The Viewpoint: Black art matters in Web3

News

The Viewpoint: Black art matters in Web3

British artist Nubianizm explains how a new generation of Black visual artists find solace, community and compensation on the blockchain.

NFTs : Web3 : Identities

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