Design Directions

Translating consumer trends into actionable designs, colour palettes and materials.

Biofabricated Futures

A revolutionary sustainability breakthrough, biofabrication is the engineering of biological products. This report explores its market evolution and future potential in transforming materials to drive commercial success

Design Directions

Design Directions

One Alfred Place

With the ongoing recession, growing redundancies, and more experienced and well-educated workers striking out on their own as freelancers, our ever...

Freelance : Business : Nomadic

Design Directions

Bahnhof

Situated 30 metres under the granite rocks of the Vita Berg Park in Stockholm, Sweden’s Albert France-Lanord Architects has created an astonishing ...

Office : Architecture : Stockholm

Design Directions

Total Immersion

The phrase ‘augmented reality’ has been bandied about at gamer conferences and innovation labs for the last decade but its scope, until now, remain...

Tracking : Layering : Phone

Design Directions

Very Good and Proper

The Canteen restaurant mini-chain has established itself as a top London eatery, focusing on affordable and classic British food. It is now branchi...

Furniture : Canteen : Affordable

Design Directions

Hand-Me-Down

Ethical clothing brand Howies is about to launch its ‘Hand-Me-Down’ collection, a small range of jackets and bags made to last and to be passed on,...

Howies : Hand-Me-Down : Collection

Design Directions

VilaSofa

A 48-hour delivery turnaround is an obvious selling point for a brand, but it’s a curious candidate for design inspiration. A new furniture brand i...

Tjep : Showroom : Barendrecht

Design Directions

Wellness Sky

Belgrade’s elite dined, in the swinging 70s, at the Danube Flower, a striking Brutalist structure balanced 15 metres above the river and the esplan...

Gym : 4of7 : Superfusionlab

Design Directions

GeoVector

By geotagging real-world products with digital information, San Francisco-based technology company GeoVector is blurring the line between the physi...

Geo-tagging : Augmented Reality : GeoVector

Design Directions

Greenhouse by Joost

Smack dab in the middle of the city, amidst sandstone and zinc, a garden grows. A greenhouse, really – a self-sustaining structure that has visitor...

Greenhouse : Joost : Green

Design Directions

Musion

The phones are ringing at Musion HQ, London. Last week the company launched its telepresence technology by transmitting, in real time, a holographi...

3-D Hologram : Video : Entertainment

Design Directions

Style Club

In a bid to reintroduce a classic brand to a new audience, designers at architecture and design practice Douglas Wallace have created a wild wonder...

Design Directions

Mama Shelter

A new hotel in Paris is looking to house the tourists of the 21st century. Mama Shelter – developed by the Trigano family (who created Cl...

Hotel : Tourism : Bleisure

Design Directions

Zag: Brand creator

Two years after advertising agency Bartle Bogle Hegarty (BBH) set up its brand creation offshoot, Zag, the company is now launching its f...

Advertising : Bartle Bogle Hegarty : BBH

Design Directions

TCHO social chocolate

Chocolate maker TCHO is harnessing the power of social media to provide a level of transparency that goes beyond simply assuring its cust...

Chocolate : Social Media : Transparency

Design Directions

Heineken Brand Village

In July 2008, Heineken launched its new concept store in the heart of the brewer’s own hometown of Amsterdam. The store comprises six buildings des...

Heineken : Concept Store : Community

Design Directions

Pentagram rethinks Starbucks

With a $22 fall in the Starbucks share from $40 in 2006 to just $18 at the start of 2008, Seattle’s coffee monolith is rethinking its strategy. Ret...

Pentagram : Starbucks : Coffee Shop

Design Directions

Steelcase re-invents the workplace

Today’s New Millennials and Generation Y are blurring the distinction between business and leisure as they start their working lives. Welcome to th...

Creativity : Blurred : Steelcase

Design Directions

Beck’s cultural Branding & Packaging

With the brand philosophy ‘Different by Choice’, beer brand Beck’s is doing everything it can to ensure it stands out from the crowd. This summer B...

Packaging : Collaboration : Artists

Design Directions

Selling luxury on social networks

A luxury jewellery brand is venturing into online social networks to engage and interact directly with individuals, offering exclusive content to k...

Luxury : Love By Cartier : Jewelry

Design Directions

Printemps goes ultra-luxe

From curated brand spaces to in-store concierge services, the global retail landscape is changing and adapting to meet new consumer expectations. F...

Pritemps : Paris : Store