Gen Z

Born 1997–2012, Gen Z are digital natives, socially minded and a rebellious force to be reckoned with.

Viewpoints

Brexit: 360 Vision

The best response to the EU referendum for UK brands is to be even more internationalist.

Anti-authenticity : Internationalism : Branding

Big Ideas

Recording your Lifestage

Global – Facebook has launched a new network designed exclusively for the under-21s.

Facebook : Gen Viz : Lifestage

Big Ideas

Style and influence

China – Fashion app Lawo seamlessly brings together influencer marketing and luxury styling.

Lawo : Influencer Marketing : Luxury Futures

Markets

Influencer Market

Influencer marketing enables brands to engage with fiercely loyal communities in an authentic and seamless way.

Influencer Market : Gen Viz : Anti-authenticity Marketing

Big Ideas

Virtual etiquette

US – A series of experiments by Daydream Labs examine how to mitigate the potential for rude or abusive behaviour in virtual reality.

Virtual Reality : Online Gaming : Google

Big Ideas

Beauty data trail

Seoul – South Korean beauty start-up Memebox is using data analytics to become the world’s fastest growing beauty brand.

Memebox : South Korean Beauty : Data Analytics

Big Ideas

Bad education

UK – A new study questions the net costs and benefits of a UK university education.

Education : The Learning Economy : Generation D

Big Ideas

House Vision 2016

A series of cross-industry collaborations and talks at Tokyo’s second House Vision exhibition examined the future of the home and the nature of the...

House Vision : Tokyo : Urbanism

Viewpoints

Brexit: Partisan Brands

While it's unavoidable for modern brands to take a political position, best leave the placards at home.

Brexit : Brandstanding : New Bricolage Living

Big Ideas

Social emotions

Global – E-commerce website The Outnet has analysed the content of social media posts that relate to ‘thrill’ and ‘joy’ to examine what these emoti...

The Outnet : The Emotional Economy : Pulsar

Viewpoints

Brexit: Bricolage versus Backlash

The decision to leave the EU was partly the result of friction between two opposed consumer mindsets.

Brexit : Consumer Mindset : Globalisation

Big Ideas

Dirty dishes

Global – About 50% of consumers believe that eating can be as pleasurable as sex, according to a report by Havas Worldwide.

Foodporn : Havas Worldwide : Instagram

Big Ideas

Angel investors

Europe – Taxi app Hailo has sold 60% of its company to German car maker Daimler.

Ride-share : Hailo : Daimler

Big Ideas

Sing along

US – Apple has purchased the Car Pool Karaoke segment of CBS’ The Late Late Show to drive audience engagement on Apple Music.

Apple : Gen Viz : Internet TV

Big Ideas

Beauty hotline

Global – Beauty brand Birchbox has introduced a Snapchat customer service offer that emphasises human connection.

Birchbox : Revelation Brands : Personal Appsistants

Viewpoints

Urban Outfitters: Rework

How inverting the design process can revolutionise high street fashion.

Urban Outfitters : Fast Fashion : Upcycled Clothes

Viewpoints

Steven Lammertink: Cirqle

How brands can connect with influencers and extend their reach among a target audience.

Steven Lammertink : Influencer Marketing : Cirqle

Big Ideas

Run for it

London – Virgin Active is tapping into the popularity of Pokémon Go with a fun run that takes in local Pokéstops and Pokégyms.

Pokémon Go : Geo Quests : Virgin Active

Big Ideas

The app factor

US – Apple is launching a reality tv show to reveal the world of apps and the people that develop them.

Apple : Mega-systems : Planet Of The Apps

Big Ideas

Apple for the teacher

Naples – Apple is working with the University of Naples Federico II to create the first iOS Developers Academy.

Apple : Gen Viz : Education

You have 3 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.

BECOME A MEMBER