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Gen Z
Born 1997–2012, Gen Z are digital natives, socially minded and a rebellious force to be reckoned with.
Big Ideas
Head start
US – The Eliza app enables users to track their mental state through voice and sentiment analysis.
Eliza
:
The Optimised Self
:
Mental Health
Viewpoints
James Paul Gee: Schoolcraft
The Arizona State University professor reflects on the rise of the gaming for education movement.
Minecraft: Education Edition
:
Microsoft
:
Video Games
Big Ideas
Photo opportunity
US – New app Pay Your Selfie enables consumers to receive money for taking selfies that feature branded products.
Pay Your Selfie
:
Influencers
:
The New Value Economy
Design Directions
The Collective: Old Oak
The largest co-living space in the world has just opened in northwest London, offering 550 residents shared living space.
Co-living
:
The Sharing Economy
:
Urban Housing
Big Ideas
Decoded Fashion London 2016: Show Review
The fashion industry is increasingly championing revelation, curation and social retail in order to win long-term customer loyalty.
Decoded Fashion London
:
Revelation Brands
:
Gen Viz
Viewpoints
Bad Taste, Merch and Fakes
Why a new tribe of style-forward consumers is seeking out bootleg clothing.
Bad Taste
:
Anti-materialism
:
Anti-Authenticity
Big Ideas
Circle of trust
US – Social media users are almost as likely to trust influencers as they are their friends, according to a new study.
Twitter
:
Influencer Marketing
:
Gen Viz
Design Directions
The Estée Edit
Estée Lauder aims to attract a younger market with its new social media-inspired beauty range.
Estée Lauder
:
Sephora
:
Skincare
Big Ideas
Sextual health
Global – Durex is petitioning the Unicode Consortium to create a condom emoji to raise awareness about safe sex.
Durex
:
Volker Sydow
:
Unicode
Big Ideas
Unwise investments
Global – PayPal’s latest user agreement no longer protects consumers who buy products through crowdfunding websites.
PayPal
:
Crowdfunding
:
Kickstarter
Markets
Retail Market 2016: Part 1
In 2016, global retail will continue to defy contrasting economic headwinds to post startlingly healthy levels of growth.
Retail Market
:
Generation Z
:
Mobile Payments
Big Ideas
A working reality
UK – Barclays has launched a work experience programme that uses virtual reality to teach transferable skills to young people.
Barclays
:
Recruitment
:
Virtual Reality
Viewpoints
Leyla Tahir: Tate Collective London
How to collaborate with young adults to build a fun, sustainable audience strategy.
Tate Collective
:
Gen Viz
:
Museum 2.0
Big Ideas
Plain english
Global – Mars Foods is to add recommendations to its packaging suggesting how frequently products should be consumed.
Mars Foods
:
Dolmio
:
Product Labelling
Big Ideas
Power to the people
Global – Playmoss is a new music service that places fans at the heart of the user experience.
Playmoss
:
Megasystem Curation
:
New Media Landscape
Viewpoints
Suzie Wokabi: SuzieBeauty
How to appeal to Africa’s burgeoning beauty consumers.
Suzie Wokabi
:
Suzie Beauty
:
Kenya
Big Ideas
Fast and curious
Global – Rightspeed is a new app that enables users to process audio at a faster rate.
Rightspeed
:
Radio Renaissance
:
Podcasts
Big Ideas
FashTech London Summit 2016: Review
The biggest names in fashion and technology came together earlier this month to discuss how to drive sustainability and create a seamless customer...
FashTech London Summit
:
Seamless Technology
:
Whole-system Thinking
Viewpoints
Paulo Barcelos: Kids Hack Day
Why adults need to embrace the idea of play in their work and daily lives.
Kids Hack Day
:
Gen Viz
:
Internet Age Media
Big Ideas
Top of the pods
Global – MTV News has launched a series of podcasts aimed at young audiences.
MTV News
:
Gen Viz
:
Podcasts
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