Gen Z

Born 1997–2012, Gen Z are digital natives, socially minded and a rebellious force to be reckoned with.

Child cyberbullying cases double in the past year

Big Ideas

Child cyberbullying cases double in the past year

A new poll from McAfee reveals that the number of children experiencing cyberbullying has doubled in the past year.
McAfee : Cyberbullying : Generation D
Survey finds teenage girls have lowest self-esteem for seven years

Big Ideas

Survey finds teenage girls have lowest self-esteem for seven years

A new survey reveals that young people’s confidence is at an all-time low.
Schools Health Education Unit : Low Self-esteem : Generation D
Serial podcast attracts new audience to long-format audio storytelling

Big Ideas

Serial podcast attracts new audience to long-format audio storytelling

Serial, a new podcast featuring a true-crime narrative told over multiple full-length episodes, is leading to renewed interest in audio storytell...
Podcast : Radio : Binge Culture
Halloween Market

Markets

Halloween Market

Long considered a North American holiday for children, Halloween is becoming a global, cross-generational consumer event.
Halloween : Fancy Dress : Millennials
Health Goth

Micro Trends

Health Goth

A new style tribe is taking fashion’s obsession with haute activewear to macabre extremes. 
Subculture : Activewear : Goth
The New Value Economy

Macro Trends

The New Value Economy

Ownership is receding as an ideal and a way to mark value. We share, rent and borrow products now, creating new systems of value and worth in the...
Collaborative Economy : Conspicuous Access : Reputation
Andrew Scott: Get ready for a nation of 100-year-olds

Viewpoints

Andrew Scott: Get ready for a nation of 100-year-olds

The hundred-year lifespan is becoming common, says Andrew Scott, professor of economics at London Business School.
Hundred Year Thinking : Demography : Stanford
eBay creates shoppable hub for global fashion weeks

Big Ideas

eBay creates shoppable hub for global fashion weeks

New York – E-commerce pioneer eBay was on hand at Mercedes-Benz New York Fashion Week with a physical hub for its new campaign to make street styl...
NYFW : EBay : Pinterest
Liz Salcedo: Fashion technology that solves real problems

Viewpoints

Liz Salcedo: Fashion technology that solves real problems

Fashion technology needs to be beautiful and touch on universal pain points, says the founder of accessories brand Everpurse.
Fashion Tech : Accessories : Everpurse
Pieter Mees: The future of interactive video

Viewpoints

Pieter Mees: The future of interactive video

Interactive video provides the engagement we expect from the usually 'lean-back' platform, says the founder and CEO of technology company Zentrick.
Mobile : Video : Unilever
Digital Collecting

Micro Trends

Digital Collecting

Art that is created and consumed on screens is catching on thanks to its low cost, portability and anti-elitist image.
Digital Art : Neon Mob : Sedition
Shopping mall pairs with website on one-day pop-up shop

Big Ideas

Shopping mall pairs with website on one-day pop-up shop

The largest shopping mall developer in the US is working with fashion and style website Refinery29 on a series of pop-up stores.
Pop-up : Shopping Malls : Big Box Retail
South Korean dramas boost luxury brands in Asia

Big Ideas

South Korean dramas boost luxury brands in Asia

The runaway success of a recent South Korean television show in China has led luxury brands to consider the marketing clout of Korean culture acros...
Korean Wave
Yoox joins forces with WeChat for m-commerce push

Big Ideas

Yoox joins forces with WeChat for m-commerce push

Shopping for luxury brands online has become more personal thanks to a new global partnership between Yoox Group and instant messaging service We...
Yoox : WeChat : Social Commerce
Bea Appleby: We need feminism for boys too

Viewpoints

Bea Appleby: We need feminism for boys too

Boys don’t cry. Really? It’s not just girls who feel gender pressure, says the editor of pre-teen magazine Girl Talk.
Tiny Tot Feminism : Re-Con Man : Girl Talk
The Reputation Economy is central to new cryptocurrency project

Big Ideas

The Reputation Economy is central to new cryptocurrency project

Document Coin is a new project that imagines a cryptocurrency as a means of exchange guaranteed by personal reputation rather than code.
Cryptocurrency : Document Coin : Reputation
H&M launches mobile music app for Asia

Big Ideas

H&M launches mobile music app for Asia

In its latest initiative emphasising the connection between music and fashion, H&M has released a mobile app specifically for the Asian market.
H&M : China : Mobile App
P&G ad campaign explores phrase ‘like a girl’

Big Ideas

P&G ad campaign explores phrase ‘like a girl’

The campaign for female hygiene brand Always films people describing what the phrase 'like a girl' means to them.
Tiny Tot Feminism : Proctor & Gamble : Always
Print Me

Micro Trends

Print Me

New platforms are reducing the time between online inspiration and physical production, empowering digital natives to become product designers.
Curation : To.Be : Print All Over Me
Messaging app turns faces into instant avatars

Big Ideas

Messaging app turns faces into instant avatars

Santa Clara, California – Intel Labs has released Pocket Avatars, a new messaging app that translates users’ facial movements into 3D-animated mes...
Visual Messaging : Avatars : Intel Labs
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