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Gen Z
Born 1997–2012, Gen Z are digital natives, socially minded and a rebellious force to be reckoned with.
Big Ideas
JC Penney casts Latina shopper as brand muse
The mid-range retailer has created a World Cup advertising campaign specifically aimed at Latina shoppers in the US.
Womenomics
:
Latinas
:
J.C. Penney
Big Ideas
DigiFest NYC brings social stars to the live stage
Social media stars are leaving their bedrooms and going out into the world.
YouTube
:
Social Stars
:
DigiFest
Big Ideas
Graduate Fashion Week 2014
London's Graduate Fashion Week relocated this year to vibrant East End venue, The Old Truman Brewery, adding a cutting-edge vibe to the c...
Graduate Fashion Week
:
George At Asda
:
Students
Viewpoints
Troubled Technologists: Has Technology Failed?
Technologists are telling us that technology is not working.
Wearable Tech
Big Ideas
DECODED Fashion 2014
The DECODED Fashion Summit combined a fashion technology hackathon with a retail summit that examined current trends in digital commerce.
Decoded
:
All Saints
:
Hackathon
Big Ideas
Stanford travels in time to 2100 to look at the future of education
A Stanford University project examines what education might be like in the year 2100.
Education
:
Stanford University
:
D:school
Viewpoints
Chris Sanderson: The Privacy Bump
The Future Laboratory CEO explains how brands should deal with privacy.
Privacy
:
Megasystems
:
Adblocking
Big Ideas
Selfridges asks ‘what does beauty mean?’
Selfridges is asking consumers what beauty means with a store-wide campaign.
Selfridges
:
Department Stores
:
The Beauty Project
Big Ideas
Bra brand's feminist approach to girls' underwear
Founded by 18-year-old Megan Grassell, Yellowberry seeks to fill a gap in the tween bra market.
Tiny Tot Feminism
:
Girls
:
Teenagers
Viewpoints
Kiyan Foroughi: One-to-one commerce
Kiyan Foroughi on how Boticca's one-to-one commerce model is cutting out the middle man.
Bottica
:
Kiyan Foroughi
:
Personalisation
Big Ideas
YouTube to raise brand awareness with television advertising
YouTube plans to promote its online celebrities through traditional media advertising.
YouTube
:
YouTube Generation
:
Future Media
Markets
Visual-search commerce
Visual-commerce is the new social media market place to watch as fashion is Shazam-ified.
ASAP54
:
SnapFashion
:
Westfield
Big Ideas
DKNY trials tag technology for street-style product searches
A new identification tag system is a novel addition to visual-search commerce.
Awear Solutions
:
DKNY
:
Visual-Search
Micro Trends
Tiny Tot Feminism
Despite the stereotypes, little girls are not just interested in the colour pink and princesses. As this becomes increasingly apparent, more progre...
Feminism
:
Girls
:
Gender
Big Ideas
All aboard for the Selfridges and HTC One skate park
Selfridges has joined forces with technology company HTC to open a large indoor skate park.
Skateboarding
:
Selfridges
:
HTC
Micro Trends
Cosmetics Cocktailing
From perfume to mascara, cosmetics are getting a home-made, tailor–made touch. Beauty consumers – or beauty junkies as the cosmetics industry call...
Beauty
:
Customisation
:
Cosmetics
Viewpoints
Emoji: The new visual communication tool
How Emojis are emerging as the new visual communication tool.
Emojis
:
Emoji
:
Emoticons
Big Ideas
Retail Week Live 2014: Preview
This year’s Retail Week Live conference, held 12-13 March, will follow this theme, looking at online and in-store challenges and examining how reta...
Omni-channel
:
John Lewis
:
Generation I
Big Ideas
Poll finds teenagers are more than their stereotypes
A new report reveals that today’s young people are more socially active and politically engaged than ever before
Demos
:
Teenagers
:
Generation D
Big Ideas
Instagram’s growth presents opportunity for brands
Instagram is on track to become the world’s most powerful social platform
Instagram
:
Social Networks
:
Smartphones
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