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'Branding'
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Design Directions
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Bio Botanica
Branding
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Michelle Wang
News
Herman Miller unveils modernist brand identity update by Order
New York design studio Order has breathed fresh life into Herman Miller’s brand identity in a nod to its mid-century modern design heritage.
Design
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Branding
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Rebranding
News
Yoto is a screen-free interactive speaker for kids
Independent design consultancy Pentagram has created the tactile, interactive audio player for children.
Youth
:
Technology
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Branding
News
Hinge creates merchandise to celebrate Delete Day
Dating app Hinge has launched an online store selling merchandise featuring the brand’s mascot Hingie.
Youth
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Design
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Branding
News
The equal half
Global – Benetton has rolled out its United By Half campaign globally on International Women’s Day.
Benetton
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Backlash Brands
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Advertising
Markets
Festival Market
Traditional music-focused festivals, dominated by Millennials, are now exploring new formats and content to connect more deeply with consumers.
Conviviality Culture
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Festival
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Branding
News
Female focus
Vermont – Sustain Natural has been rebranded to promote the female focus of its sexual health products.
Sustain Natural
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Branding
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Health
News
The F word
Global – Luxury brand Fendi is aiming to tap into the Millennials market with the launch of F Is For…
Fendi
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Branded Content
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Millenials
News
Preview: Anti-diet mentality
Global – Brands are ditching the word ‘diet’ and prioritising achievable personal improvement over perfection.
Anti-diet
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Weight Loss
:
Marketing
Viewpoints
Plantcare inspired by Self-care
Jack Lewis, CEO and founder of Sowvital, on how the beauty-inspired fertiliser brand is cultivating a new form of self-care.
Health
:
Wellness
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Beauty
Micro Trends
AI-vertisements
AI is pushing the boundaries of brand and consumer interactions, creating experimental and sensorial campaigns that exceed consumers’ new expectati...
Design
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Marketing
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Advertising
News
Made.com reclaims the home for living
Furniture brand Made.com is encouraging people to rediscover the joy of being at home amid easing lockdown periods.
Advertising
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Branding
:
Covid-19
Viewpoints
Rebranding Asian food culture
Kim and Vanessa Pham, co-founders of Omsom, discuss the importance of proudly reclaiming the integrity and identity of Asian flavours in the grocer...
Food
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Marketing
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Convenience
News
Read: The new possibilities brought by Covid-19
Businesses will need to quickly recalibrate, using fear as a positive catalyst to create future-fit strategies
Covid-19
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Society
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Technology
News
A track crafted from the sound of aeroplanes
Singapore Airlines is celebrating its first non-stop Singapore to Seattle route with a new track that has been created using the sounds found on pl...
Travel
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Hospitality
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Branding
News
Weight Watchers overhauls its brand identity
The company has changed its name to WW, amid a shift in focus from weight to wellness.
Health
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Wellness
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Branding
Big Ideas
What if ADHD was recategorised as a skill set?
Global – Yahoo has announced the creation of its Neurodiversity Employee Resource Group (ERG).
Culture
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Branding
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Media
Viewpoints
Will their own airlines engage Millennial travellers?
With youth-focused airlines taking off this year, brands need to avoid surrendering to stereotypes when marketing to Millennials.
Travel
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Branding
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Mobility
News
The Slipper Clutch is a playfully kitsch cocktail bar
Los Angeles – With its neon lighting and highball cocktails, this bar celebrates a casual speakeasy aesthetic.
Drink
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Design
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Branding
News
Collaborative retail
Milan – Retail space SO-Milano has collaborated with leading international designers to create an alternative approach to retail.
So-Milano
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Retail
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JW Anderson
News
Preview: Wellness Innovate
Madrid – Fashion label Wellness has launched water brand Dubai as part of its latest collection.
Wellness
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Dubai Water
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Gen Viz
News
Digital terrain: Wine labels mixed with Netstalgia
Digital terrain: Wine labels mixed with Netstalgia
Branding
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Beverages
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3D
Design Directions
ICA x Dover Street Market
Google Maps is most often used to find out how to get from A to B in the shortest time. But the tool can occasionally be a gateway to serendipity, ...
Institute Of Contemporary Arts
:
Dover Street Market
:
London
Micro Trends
Future Forecast 2024: Design
From elastic agencies responding to changing B2B requirements to designers creating adaptable furniture suited to our post-pandemic lifestyles, des...
Design
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Architecture
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Branding
Design Directions
Grey London
Grey London has embarked on a major rebranding to honour its founders and promote diversity.
Grey London
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Brexit
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Inclusivity
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