'branding'

Cover story: Film series expands Vogue's online repertoire

News

Cover story: Film series expands Vogue's online repertoire

New York – American Vogue has begun a new series of miniature films, Vogue Original Shorts, featuring the magazine’s cover stars playing themselves...
New York : Video Content : Vogue
Scents of imagination: Perfumes with back stories

News

Scents of imagination: Perfumes with back stories

Portland, Oregon – A new celebrity perfume appears almost every week, but Imaginary Authors has quietly been making a name for itself by using fict...
Inspiration : Factional : Fictional
Armed for flexibility: A futuristic store in Japan

News

Armed for flexibility: A futuristic store in Japan

Tokyo – Los Angeles-based clothing label Band of Outsiders has opened its first store, but rather than opening in its home town, it chose Tokyo. Wh...
Visual Merchandising : Band Of Outsiders : Flexi-simplicity
Sensory swirl: Fred Segal unveils DIY perfume kit

News

Sensory swirl: Fred Segal unveils DIY perfume kit

Santa Monica, California – Retailer Fred Segal is launching The Blend, a curated fragrance oil kit that enables customers to create customised scen...
Perfume : Fragrance : Commodity
New at Next: Film trailer shows restaurant food

News

New at Next: Film trailer shows restaurant food

Chicago – Michelin-starred chef Grant Achatz’s restaurant, Next, has a menu that changes every season. But rather than just updating its website, t...
Menu : Storytelling : Narrative
Pinterest Launches New York Fashion Week Hub

Big Ideas

Pinterest Launches New York Fashion Week Hub

Pinterest Launches New York Fashion Week Hub
Photography : Influencer : Hub
Female agenda: Event explores what women want

News

Female agenda: Event explores what women want

London – At our Womenomics Network Evening at The Future Laboratory HQ last week, LS:N Global editor Lucie Greene interviewed Amanda Carr and ...
Female : Over Forties : 35 Ups
Alcoholic drinks market

Markets

Alcoholic drinks market

A desire for quality guarantees, unique experiences, knowledge and genuine provenance is shaping the way that people select, purchase and consume a...
Kamm & Sons : Alcohol : Drinks
On the road: Denim brand sees new mileage in Travel & Hospitality

News

On the road: Denim brand sees new mileage in Travel & Hospitality

On the road: Denim brand sees new mileage in Travel & Hospitality
Denim : Travel : App
See the light: Musicians record on Sony smartphone

News

See the light: Musicians record on Sony smartphone

See the light: Musicians record on Sony smartphone
Music : Promotional Content : Technical Detail
Warby Parker opens flagship store in New York

Big Ideas

Warby Parker opens flagship store in New York

US – Prescription glasses and sunglasses retailer Warby Parker has extended its offline presence with the opening of a new flagship store in New Yo...
Warby Parker : Internet : Glasses
Performance art: Dixon gives Adidas mobile slant

News

Performance art: Dixon gives Adidas mobile slant

Performance art: Dixon gives Adidas mobile slant
Tom Dixon : Milan Design Week : Adidas
Smart ad: Samsung promotion takes charge

News

Smart ad: Samsung promotion takes charge

International – Samsung’s new advert, designed to demonstrate its smart tv recommendation technology, takes an unusual approach by including an arr...
Samsung : Smart TV : Charge
Cult fashion: Pugh brings feminist tribe to Paris

News

Cult fashion: Pugh brings feminist tribe to Paris

Paris – Fashion designer Gareth Pugh drew inspiration from an all-female tribe of warriors for his latest collection. The Asgarda tribe, from the C...
Gareth Pugh : Feminism : Tribe
China bans luxury ads on state radio and tv

Big Ideas

China bans luxury ads on state radio and tv

China bans luxury ads on state radio and tv
China : Government : Ban
Geneva Motor Show preview

Big Ideas

Geneva Motor Show preview

Arguably the world’s most influential motor show opens this week in Geneva, and promises super high-end limited-edition sports cars from Ferrari an...
Nissan : Geneva Motor Show : SUV
Space-vertising

Micro Trends

Space-vertising

Brands and marketers are embracing the current surge of interest in space travel to sell their products and services, and better connect with consu...
Space : Advertising : Marketing
Twitter mapped out: Tool brings tweets to light

News

Twitter mapped out: Tool brings tweets to light

International – Tweetping is a new data visualisation tool by French web designer Franck Ernewein that records tweets as they happen.
Satellite : Tweetping# : Franck Ernewein
Paint by numbers: Design your own Lacoste shirt

News

Paint by numbers: Design your own Lacoste shirt

International – To mark its 80th anniversary, Lacoste has created 80 customisable polo shirt kits that will be on sale exclusively through its Face...
Facebook : Peter Saville : Polo Shirts
Soldsie service offers fresh take on F-commerce

Big Ideas

Soldsie service offers fresh take on F-commerce

Soldsie service offers fresh take on F-commerce
S-Commerce : F-commerce : Facebook
Check-in commerce

Micro Trends

Check-in commerce

Consumers can now shop simply by being in a store with their smartphone in their hand. Predicted in the 2002 film Minority Report, the use of check...
Check-in : App : Loyalty
Eternal youth: If LS:N Global madeÉ a beauty line

News

Eternal youth: If LS:N Global madeÉ a beauty line

Eternal youth: If LS:N Global madeÉ a beauty line
China : BeautyMART : Rowenta
Tumblr recipe: Electrolux creates food tutorials

News

Tumblr recipe: Electrolux creates food tutorials

Tumblr recipe: Electrolux creates food tutorials
Spumante : Learn : Teach
One-Off design: Shrewsbury changes its image

News

One-Off design: Shrewsbury changes its image

One-Off design: Shrewsbury changes its image
Tourism : Town : Futures
On track: Louis Vuitton diary is just the ticket

News

On track: Louis Vuitton diary is just the ticket

On track: Louis Vuitton diary is just the ticket
Advertising : Shanghai : Advertizing
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