Pop culture

News

The Space: Intuit Mailchimp enters Design Museum to question the future of emails

Back in October 2023, London’s Design Museum unveiled its immersive exhibition, Email is Dead, in collaboration with email and marketing automation...

News

Stat: TikTok ads have a positive impact on consumer trust

Despite TikTok’s chokehold on younger consumers, many brands remain wary about marketing on the platform. But a recent of poll of TikTok users show...

Social Media : Pop Culture : Retail

News

Google reveals popular searches in yearly summary

Google’s Year in Search report offers a comprehensive look at the trending topics in the past year, including recipes, tv shows, films and songs.

Pop Culture : Media : Bollywood

News

Fashion brand Alohas turns bad publicity into viral video

Fashion brand Alohas has cleverly turned what started as a PR mishap into a viral marketing campaign.

Fashion : Marketing : Viral Videos

News

Stat: Gen Z’s Spotify listening habits are driven by mood and nostalgia

Each year, Spotify publishes its Spotify Wrapped campaign, providing users with bespoke analytics about their listening habits, as well as a compil...

Music : Pop Culture : Media

News

Ad uses dark humour to campaign against pension funds investing in fossil fuels

Academy Award-winning actress Olivia Colman has taken on the role of Oblivia Coalmine, a latex-clad oil executive, in a campaign video by Make My M...

Sustainability : Media : Pop Culture

News

Stat: Bumble forecasts value-based dating and emotional intimacy in 2024

Dating app Bumble is gearing up for 2024 with fresh insights into evolving dating trends.

Youth : Society : Pop Culture

Viewpoints

Ballroom’s Renaissance

Once an anti-capitalist LGBTQ+ space, ballroom culture has thrived commercially – but, says The Future Laboratory’s deputy foresight editor Dan Has...

LGBTQ+ : Pop Culture : Identities

News

Foresight Friday: Olivia Houghton, deputy creative foresight editor

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, deputy creative foresight...

Foresight : AI : Magazines

News

WeTransfer enlists The Bear star to attract content creators

WeTransfer wants to become a go-to tool for content creators. In a new campaign, the file-transferring giant has partnered with cult series The Bea...

Food : Pop Culture : Media

News

What marketers can learn from Skims’ campaign starring The White Lotus actors

Riding on the success of HBO’s The White Lotus, underwear brand Skims has featured the series’ rising stars Simona Tabasco and Beatrice Grannò in i...

Fashion : Media And Entertainment : Retail

Micro Trends

Young Believers

The aesthetic, rituals and values of Christianity are being re-assessed and redefined by a younger, more socially conscious generation.

Youth : Generation Z : Branding

News

Selfridges’ latest initiative supports music venues

UK – As LS:N Global recently reported, UK club culture is going through a transformative stage.

Retail : Fashion : Culture

Design Directions

Flux Culture

Third-stage globalisation and hyper-connectivity are changing the way consumers construct their identities. They are using a myriad of global in...

Time : Privacy : Hyper-Connectivity

News

Haute pop: Creative agency elevates Kylie Minogue tour merchandise

New York – Pop star Kylie Minogue has enlisted New York advertising and design agency Chandelier Creative to raise the bar on her tour merchandise.

Chandelier Creative : Kylie Minogue : Pop Culture

News

Fantasy world: How Neo-Tolkienism is affecting the lifestyle sectors

London – In our mid-summer macrotrend report on Neo-Tolkienism we examine how, driven by a rise in fantasy pop culture and the desire to ...

Pop Culture : Fantasy : Neo-Tolkienism

Macro Trends

Neo-Tolkienism

There is a something afoot, a cultural shift that has been rumbling in the undergrowth of society for the past 10 years and is finally roaring to ...

Futuretainment : Storytelling : Fantasy

Micro Trends

Tolkien Tipples

The fantasy boom in pop culture is inspiring the drinks sector, informing the tastes of consumers.

Fantasy : Storytelling : Neo-Tolkienism

News

K-pop: A darkly comic advertising campaign from Kenzo

Paris – Following its previous irreverent, 1950s-style work with ToiletPaper magazine, Kenzo is continuing its savvy advertising with a campaign th...

Kenzo : Pop Art : Autumn/winter 2014

Design Directions

Iconoclash

Designers and creatives alike are rejecting established notions of luxury by employing a tongue in-cheek fetishist approach to popular culture.

Modern Luxury : Pop Culture : Iconography

Macro Trends

The Polarity Paradox

Moderation is no longer the modus operandi. In our busy, networked and choice-rich lives, people are finding a new model for self-restraint by fl...

Extreme Lifestyles : 5:2 Living : Pop Culture

Design Directions

Charlotte Audrey: Designer and Art Director

MTV : Tumblr Art : Inforgraphics

Markets

The Luxury Matrix Stage Three : Emotion and experience

What we said: ‘At this stage, customers are less concerned with brand and value, and more with the uniqueness of the experience on offer and the em...

Emotion : Experience : Instant Inspiration Retail

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